SurfWax Advertising Opportunities
Ad Formats | Sample Ad Layout | Terms & Conditions | Rates & Payment


SurfWax delivers topic-specific News to tens of thousands of visitors daily. By advertising with SurfWax, you will reach a large audience of users who are actively seeking information on targeted subjects.

SurfWax ads are based on topic Categories. Advertisers can select on which Category(s) they would like their ads to appear (an ad will appear on all the pages for a respective News Category, e.g., for Movies, that is over 2,000 pages; advertising on just one single page is not currently available).
Click here to see current topic News Categories.

SurfWax offers several options for ad placement, size, and layout. You can find more on these options below or view a Sample Ad Placement page.

Contact us by email at custserv@surfwax.com
  • Layout options are subject to change.
  • SurfWax seeks to maintain a "clean" and consistent look -- hence limits the number of advertisements that appear on any page. SurfWax reserves the right to change the maximum number of ads per page.
  • Advertisement positions are filled on a first come first served basis and are limited to the maximum number of ads available per page.
  • Advertisement files are hosted directly from the SurfWax site.
  • SurfWax editorial has final say on ads.
  • SurfWax reserves the right to refuse any advertiser or ad, including, but not limited to:
    • Ads that do not meet SurfWax aesthetic criteria
    • Ads that are not appropriate per SurfWax Terms Of Use and Disclaimer
    • Popup ads
    • "Flashing" ads or ads with excessive movement or motion
    • Ads for adult content, sites, or services
    • Ads for gambling sites
    • Ads conveying or containing "hate" content or related messages.

Image Formats
  • Image File Format: GIF, JPEG -- Limited to 30k
  • We recommend using ALT tags with your images: ( ALT="Insert your Alternative Text Here" )
  • Animated GIFs -- files must stop after 3 loops; 3-5 frames; 30 seconds.
  • Rich Media is currently not acceptable.

Material Due Dates
  • Campaign materials [banner ad images, text, html code, URLs] must be received no later than 3 business days prior to the start of an ad campaign.
  • For requests once campaign is underway: changes will performed within 5 business days of request being approved SurfWax editorial. One change allowed per month.

Traffic Instructions
  • All traffic instructions should be emailed to your ad account manager [per your email billing notification]. Traffic instructions should include banner name, referring URL, alternate and tag text, and other relevant instructions.

Rates & Payment
  • Please contact us for advertising rates and site traffic information. Payment via credit card or check must be recieved at least 7 days prior to the start of a campaign.

Ad Formats and Sizes

468 x 60
Banner or Text Ad

Appears at bottom of page.
Banner Ad File size: Limited to 15k
Text Ad: Limited to 200 characters



234 x 60
Banner or Text Ad

Appears at bottom of page.
Banner Ad File size: Limited to 15k
Text Ad: Limited to 100 characters



120 x 600
Banner or Text Ad

Appears in right column of page.
Banner Ad File size: Limited to 15k
Text Ad: Limited to 200 characters



120 x 240
Banner or Text Ad

Appears in right column of page.
Banner Ad File size: Limited to 15k
Text Ad: Limited to 200 characters



120 x 120
Banner or Text Ad

Appears in right column of page.
Banner Ad File size: Limited to 15k
Text Ad: Limited to 200 characters



234 x 120
Text Ad

Appears at the bottom of the page.
Text Ad: Limited to 200 characters






Copyright SurfWax, Inc. 2004